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Resources

Everyone needs a resource now and then...

Investigating digital storytelling for the creation of positively engaging digital content

Link to scholarly source: https://www-emerald-com.ezproxy.snhu.edu/insight/content/doi/10.1108/EMJB-03-2021-0036/full/html

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Nicoli, N., Henriksen, K., Komodromos, M., & Tsagalas, D. (2022). Investigating digital storytelling for the creation of positively engaging digital content. EuroMed Journal of Business, 17(2), 157–173.​

Digital Storytelling

Link to scholarly source: https://search-ebscohost-com.ezproxy.snhu.edu/login.aspx?direct=true&db=ers&AN=89550556&site=eds-live&scope=site  
 

Prono, L., PhD. (2022). Digital Storytelling. Salem Press Encyclopedia.​

Digital storytelling: The role of content marketing for brand image

Link to scholarly source: https://link-gale-com.ezproxy.snhu.edu/apps/doc/A771187371/STND?u=nhc_main&sid=ebsco&xid=d9c0b36c 

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Digital storytelling: The role of content marketing for brand image. (2023, November 3). Goulburn Post [Goulburn, Australia], 0.​

Telling the tale: applying a strategic brand storytelling process for STP planning

Link to scholarly source:  https://www-tandfonline-com.ezproxy.snhu.edu/doi/full/10.1080/0965254X.2021.1892803

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McDougal, E. R., Syrdal, H. A., Gravois, R., & Kemp, A. (2021). Telling the tale: applying a strategic brand storytelling process for STP planning. Journal of Strategic Marketing, 31(7), 1296–1316.​

The History of Digital Storytelling

Link to source: https://www.constantcontact.com/blog/digital-storytelling/  


Smith, M. S. (n.d.). The History of Digital Storytelling. Constant Contact.

 

Note - Last Modified: June 3, 2024

Digital Storytelling - Content and Application

Link to source: https://www.intechopen.com/chapters/88064 


Sabah, Åž. (2023). Introductory Chapter: From Traditional to Digital Storytelling. In Digital Storytelling - Content and Application.

Negative Consequences of Storytelling in Native Advertising

Link to scholarly source: https://journals.sagepub.com/doi/full/10.1016/j.intmar.2020.03.005


Grigsby, J. L., & Mellema, H. N. (2020). Negative Consequences of Storytelling in Native Advertising. Journal of Interactive Marketing, 52(1), 61-78.
 

Six Storytelling Challenges in a Digital World

Link to source: https://www.storyplot.com/2023/05/six-storytelling-challenges-in-a-digital-world/ 

Lobera, J. L. (2023, May 16). Six storytelling challenges in a digital world. Storyplot.

The Evolution of Storytelling

Link to source: https://reporter.rit.edu/tech/evolution-storytelling
 

Mendoza, M. M. (2015, May 1). The evolution of storytelling. Reporter. https://reporter.rit.edu/tech/evolution-storytelling.

Class

COM 510 - Knowledge & New Media 2024 D3

Instructor

Donald Olsen

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