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Marketing

Keywords

Apple, iPhone, Siri, The Rock, Dwayne Johnson

Link

Click here to read more about this storytelling campaign.

In this marketing ad, Apple creates an action packed video by teaming up with actor and wrestler Dwayne "The Rock" Johnson to feature Siri's abilities on the iPhone 7.

By creating the video, Apple uses storytelling to engage the audience while also taking the time to spotlight Siri and how it could elevate the iPhone experience.

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