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Branding
Keywords
Patagonia, Podcast, Stories, Brand
Website
A brand is not just about a company's color palette or its typography, but about how it reaches out to its targeted audience.
Patagonia uses digital storytelling through social media, podcasts, videos, and even dedicates a section of its website to their culture of storytelling. The tagline "Stories to get you out there" best explains how their brand pulls in the audience.
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